Top 5 Hasbro Games on iOS in the UK - Q1 2023

In Q1 2023, the performance of Hasbro's top games on iOS in the United Kingdom showed a variety of trends across downloads, revenue, and active users, as revealed by Sensor Tower data.

Scrabble® GO - New Word Game experienced a steady increase in weekly revenue, peaking at approximately $10.7K in mid-February. Weekly downloads, however, showed a declining trend, starting from around 9.8K at the end of December and falling to about 4.4K by the end of March. The weekly active users fluctuated but generally trended downwards from 47.5K to 39.2K over the quarter.

World of Peppa Pig: Kids Games maintained a relatively stable weekly revenue, averaging around $28K, with a peak of approximately $33.5K at the end of February. Weekly downloads saw a slight increase, starting at 9.3K at the end of December and stabilizing around 4.8K by the end of March. The weekly active users showed a downward trend from 31.2K to 23.3K throughout the quarter.

MONOPOLY Solitaire: Card Games saw minimal weekly revenue, with a notable increase to $76 in the last week of March. Weekly downloads rose significantly from 1.6K at the end of December to a peak of 9.2K in early March, before dropping to 2.6K by the end of the quarter. The weekly active users showed a steady increase, peaking at 18.5K in early March before declining to 11.1K by the end of March.

NERF: Superblast Online FPS had variable weekly revenue, peaking at $876 at the end of December and dropping to $250 by the end of March. Weekly downloads fluctuated significantly, starting at 5.6K at the end of December, peaking at 5.9K in early February, and ending at 328 by the end of March. The weekly active users followed a similar pattern, starting at 9.8K, peaking at 8.7K in early February, and declining to 5K by the end of the quarter.

RISK: Global Domination had a steady weekly revenue, averaging around $750 towards the end of March. Weekly downloads remained relatively stable, fluctuating between 1.4K and 3.6K throughout the quarter. The weekly active users showed a slight decline from 10.1K at the end of December to 7.2K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.